If you know anything about the internet marketing world, it’s that change is inevitable! Last month, I wrote about some new Google changes that were going to be heading our way in 2013.
And now, they’re finally here.
In today’s Webmaster Help video, Google’s Matt Cutts talked about the major updates the world’s largest search engine has made to Panda and Penguin.
Let’s start by discussing Penguin, because that’s where the bulk of the changes are being made…
“Penguin 2.0”, as Cutts is calling it will have a much bigger impact than when the algorithm change was first unveiled back in 2012. Within the next few weeks, Google is going to start taking a harder look at websites in search of “black hat webspam”. In order to do that, Cutts says they’re going to use a “more sophisticated link analysis”. In other words, make sure the links you’re building are good ones! (Here’s an easy tip – check out potential websites before you submit guest posts. Even if your content is great, you don’t want it to be surrounded by junk that’s going to drag it down!)
Penguin 2.0 will also be on the lookout for authoritative websites. If your content gives Google reason to believe that you’re a true expert, expect to find yourself higher in the rankings sometime in the next few months.
What about Panda?
The Panda changes are a little less dramatic, but they’re still important nonetheless. According to Cutts, the sites that will see the biggest impact are the ones in the “border zone”. So, if you’ve been struggling with Panda issues, this summer could bring some relief – or knock you down!
Even though big Google changes usually seem to bring out the “Chicken Little” side of online marketers, the sky isn’t necessarily falling down on you. As Cutts says, “If you’re doing high-quality content whenever you’re doing SEO, this shouldn’t be a big surprise. You shouldn’t have to worry about a lot of different changes.”
But if you’re not approaching your content marketing the right way, it could be a very long summer!