Nicole's Blog

You’re not going to believe what I saw when I was out to lunch today…

I headed into the ladies’ room to wash my hands before my sandwich arrived, and as I lathered up my hands, my eyes started to wander.  Right there, on the wall next to the sink, was a business card nailed to the wall offering SEO content writing services!

My first thought was, “Whoa!  A competitor of mine, right here in my neighborhood!  Who is it?”

My second thought was, “Why on earth are they nailing business cards to the wall in a public bathroom?”

Sure, you might get someone like me who’s a stickler for clean hands, gets bored waiting for the soap to rinse off, and stares aimlessly around the room.  And, yes, it’s certainly free exposure.   But what are the odds that anyone in your target audience is going to actually see that business card?

To me, what made it even worse was the fact that this person specializes in content writing.  That means their job is to make their clients look as smart, as professional, and as on-the-ball as possible.

And, yet, they couldn’t think of a better place to market their own services than a public toilet?!

Instead, why didn’t this person put their content writing skills to work?  Instead of “bathroom marketing”, they could be writing some killer guest posts, updating their own blog, or writing awesome SEO articles that other webmasters will syndicate.  That way, they could be showcasing their expertise, making a name for themselves, and getting a whole bunch of web traffic and new customers.

Even if you’re not a professional SEO content writer, it’s a great strategy!  In fact, you’d be hard-pressed to find a better one!

Let’s face it — the last thing you want as a business owner is to pin all of your hopes on a public toilet.  But by focusing on the right SEO content writing strategy, you can make sure that your business doesn’t get flushed!

Talk about your SEO content working FOR you! 

If you’re a loyal reader of “Nicole’s Blog“, then you know I am constantly talking about publishing SEO content that establishes your expertise, sets you apart from your competitors, and grabs readers’ attention in a good way.

I live by that advice, too.  And, today, I’m happy to say that I’m reaping even more benefits because of it!

(drum roll please…)

I am really excited to announce that I have been invited to join Worldwide Who’s Who! 

Worldwide Who’s Who is an organization with about 500,000 members around the world, and they only invite people who have made an impact on their chosen field.  In my case, owning one of the leading SEO content writing companies on the web put me on their radar.

After going through a lengthy interview where I talked about Premier Content Source’s accomplishments, my vision for the future of the company, my views on the best way to serve my clients, and even some of my own accomplishments in the TV news business, I was officially invited to join.  (You can see my new profile page by clicking here)

I certainly didn’t start Premier Content Source to get pats on the back like these, but it’s always nice to know that other people respect your hard work and dedication. 

So, the next time you go to publish a piece of SEO content, think about what it’s saying about you.  Even if you’re not looking for awards and accolades, it’s always nice to be considered one of the top people in your industry.

After all, you never know who your words are going to inspire!

If you’ve ever watched a good superhero movie — like Batman, Superman, Captain America, or any of the sort — then you know that any superhero worth his salt has an awesome super power.  Without it, he’s just a weirdo in tights!

If you’ve always dreamed of being a superhero, now’s the perfect time to do it.

While you may not have super strength or a cape, you do have one thing that can be used as a super power — your SEO content.

Think about it…

Superheroes get all of the glory because they save people from the Bad Guy.  Out on the web, the Bad Guy comes in all shapes and sizes.  You’ll see Bad Guys that use ridiculous promises and outrageous sales copy to sell products that give people false hope.  Other Bad Guys are so busy trying to manipulate the search engines that their website visitors are left to deal with spun SEO content and other shortcuts.  Other Bad Guys are so desperate to save a few bucks that they publish stuff from a $2 content writer, even though the SEO content itself is terrible.

Want to save people from these Bad Guys?

All you have to do is publish SEO content that puts your readers first! 

By having content that presents hard-core facts in an interesting way, you’ll be giving your readers value.  You’ll be answering their questions and solving their problems.  You’ll be able to build relationships.  To internet searchers, if you can do that, you’ve just saved the day!

As long as you have a smart SEO content writing strategy, there’s nothing to stop you from becoming a superhero.  As long as you have the power of great content, nothing — not even Kryptonite — can stop you from saving the world wide web from Bad Guys

Flip on the TV early on a Saturday morning, and you’ll see one of those old black and white movies that pit the Good Guys against the Bad Guys in the Wild West.  But if you want to sleep in on Saturday, you can still catch the Good Guys taking on the Bad Guys — right on your computer screen!

That’s because Google just made a big change that’s turning SEO content into its own form of the Wild West!

Dubbed the “Webspam” update, Google says the latest change to its algorithm is aimed at punishing website owners that are up to no-good — specifically, in the form of keyword stuffing, link manipulation, and other tricks that are used to fool the search engines.  In fact, Google’s Matt Cutts admits that he wants the “Good Guys” (his words, not mine) to win.  That’s why the world’s largest search engine is doing everything it can to make sure that the Bad Guys (the “Webspammers”)  are nowhere to be found in the search results.

According to Google, the Webspam update will affect 3% of English searches.  It’s not as drastic as the first Panda update was back in early 2011 (that one affected 12% of English searchers), but it’s still a major algorithm change.  (And, to throw in an interesting twist, Google says it rolled out a brand new Panda update just a few days ago — right around the same time that Webspam started to take effect.)

So, how do you make sure that your SEO content doesn’t get penalized by the Webspam update?

According to Cutts, you should be “thinking about creative ways to make a site more compelling.”

How do you do that?

By publishing plenty of fresh SEO content that gives your readers the answers and solutions they need, in an easy-to-understand, fun-to-read way.

By introducing Webspam, Google has sent a strong message — focus on giving your visitors the very best experience possible.  You simply can’t do that with SEO content that has so many keywords in it that your eyes bleed, or with SEO content that’s chock full of fluff instead of facts.

If you’re not focusing on publishing great SEO content, get writing — or hire a quality content writer to do it for you.  Otherwise, you’re going to be pegged as one of the Bad Guys!

If you’re a business owner who’s working feverishly to make ends meet, you probably don’t understand what the heck the Notorious B.I.G. was talking about when he sang “Mo’ Money Mo’ Problems”.  But, the more big companies I see, the more I realize that so many of them are spending money on SEO because they think they have to — not because they understand what’s really behind it.

Here at Premier Content Source, we deal with a number of big companies who “get it”.  They understand that all web searchers really want is an answer to their question or a solution to their problem.  Sure, they might have the money to order 10 times the SEO articles that you do, or five times as many press releases, but their SEO strategy isn’t all that different from yours — establish yourself as an expert, build relationships with people, create things that people want to link to, and the search engines will reward you for it.

Then, there are the companies that don’t get it.

They have a big budget to play with, and they see all of the “shiny objects” out there — like backlinking packages, blog commenting software, article spinners, and keyword density checkers.  They’re so fascinated with buying the “next big thing” that they completely lose sight of why people are actually searching the web in the first place.  They spend all of their money on flash and razzle dazzle, but there’s no real substance behind it.  They try to buy their way to the top of the search engine rankings, but they never get there — because they’re not offering the user experience that the search engines want.

Like I said… Mo’ money, mo’ SEO problems!

Before you hand over your hard-earned money, make sure that the product or service you’re buying fits in with your overall SEO strategy.  If you can’t figure out how the product or service is going to benefit your visitors, you don’t need it!

My family celebrated a very special birthday over the weekend.  My beloved kitten, Bella, turned one!  If you’re a loyal reader of “Nicole’s Blog“, you’ve heard about some of Bella’s antics — like staying up all night and swinging from my living room curtains.

In between the cake and the balloons (that poor Bella was afraid of!), I couldn’t help but chuckle that if Bella were a website, her PR would have just gone up.  After all, older pages tend to have higher PR than brand new ones.

And, of course, in addition to her age, Bella has plenty of experience creating quality SEO content!  She sits on my desk while I write SEO articles for clients, she bangs on my keyboard when I’m writing blog posts, and she even opened up Google all by herself one day and searched for “ssssss”.  It wasn’t exactly the caliber of researched I needed for my article, but I appreciated the effort!

If you’re not working as hard as Bella is, you’re making a big mistake.

After all, age alone doesn’t guarantee SEO success.  Google wants to see that you’re providing a good “user experience” — in the form of informative SEO articles, interesting blog posts, and even kick-butt online videos.  If you just sit around and wait for your website to get older, you’re never going to be seen as a true authority.  Instead, you have to work at it.

So, what are you waiting for?

Get out there, and publish the very best SEO content you can!  Devote yourself to answering your target audience’s questions and solving their problems.  Become the expert you need to be by creating an awesome user experience and encouraging return business and word-of-mouth advertising.

After all, you don’t want to get out-worked by a cat, do you?!