Thanks to the 4th of July, I’ve been in a “freedom” mood all week. Yesterday, I published an article with some great ways to declare your freedom from Google. Now, I want to help you declare your freedom from those marketing tips that aren’t really working for you.
Take a quick scan around the web, and you’ll see millions of people offering up millions of tips to help you market your business. Some of them work, and some of them don’t — and, unfortunately, you never know which category you’re going to deal with until you do the leg work.
Luckily, I’ve got a tip that can help you, no matter what niche you’re in.
It’s called HARO — or, “Help a Reporter Out”. All you have to do is sign up for their email list, and you’ll be sent three emails a day with lists of journalists who need experts for stories that they’re working on. (As a former journalist, I can tell you that finding great people to interview can be tough! So, there are tons of media outlets that use HARO’s service.)
When you find a listing that you’d be qualified to talk about, simply follow the contact instructions, and let the reporter know you’d be happy to help. In fact, many of the opportunities can be done right through your email. By typing out the answer to a question or two, the reporter can use you as a source in their story. (In fact, that’s how I was featured on CEO Blog Nation back in May!)
In the end, it’s a win-win… The reporter gets qualified experts to talk to, and you get valuable exposure for your business.
Sounds like a reason to set off fireworks to me!