Let me guess — you’ve got a million reasons why you haven’t started up an online video marketing campaign? After all, you don’t know how to write a good script, you don’t know how to present yourself well on camera, and you’re not even sure that diving into the video world is going to be worth it, right?
However, your competitors have probably already started up an online video marketing campaign of their own!
According to new data from Uberflip, 87% of marketers use videos as part of their marketing strategies. And, on the flip side, a whopping 75 million Americans watch online videos every single month.
You know what that means? It means not only have your competitors beat you to the punch, but your target audience will probably welcome new videos with open arms! So, what on earth are you waiting for?!
After all, if you’re going to establish yourself as a true expert, you’ve got to share as much valuable information with your audience as you can. And, when you do it in a video, your audience gets to SEE and HEAR you. That means they’ll be able to tell that you’re a trustworthy business owner, instead of some slimy shark who’s only after a quick buck.
Remember, online video marketing isn’t ALL about making fancy commercials (although you CAN use them as a hard sell for your products/services). Overall, though, this form of marketing is about sharing great information in a state-of-the-art way.
In today’s world, you can’t do any better than that!