According to a report from the Content Marketing Institute, a whopping 70% of B2B businesses are using online video marketing to set themselves apart from the competition. And, a recent survey shows that nearly one-third of them outsource the work.
Because if you want to make the right impression, you’re going to need some help!
Whether you’re creating a video for your own website, to share on YouTube, or to place on some other authoritative site in your niche, you need it to be done just right. Viewers are going to judge you in a matter of seconds, so the words you use, the tone in your voice, and the way you carry yourself can mean the difference between video marketing success and utter failure.
Chances are you’re not an online video expert. You may know all the ins and outs of your target audience, but that doesn’t mean you know how to speak to them on camera. If you try to create a script all by yourself, you may leave your viewers with unanswered questions — or worse, come across as if you don’t really know what you’re talking about.
And that’s where a good outsourcer comes in.
The true professionals will be able to portray you, your products/services, and your business as a whole in the perfect light. They’ll be able to give you tips of the trade that can help you excel on camera. And, yes, I always recommend that business owners star in their own videos! It lets people get to know YOU, rather than a paid spokesman!
But in order to be the star, you need some star-quality help!