Even though “content marketing” has become a major buzz-term on the web, and even though Google openly admits that it’s looking for high-quality content when it ranks sites, there are still people who think they can get away with publishing junk.
Personally, I thought article spinners went the way of the Do-Do Bird once Google introduced Panda. I figured that a major algorithm change aimed at low-quality content was enough to convince corner-cutters that they had no choice but to roll up their sleeves and write good stuff (or pay someone to do it for them).
Apparently, I was wrong. Take a look at this spun gem I found while doing some research on auto graphics for a client:
“Car stickers publishing have their interesting uniqueness. That is why you can make use of car stickers in a variety of interesting actions and humorous, for example dancing show, educational institutions, music events, dramas, etc.”
And, just in case you were still reading a few sentences later, you got to experience this little nugget of nonsense:
“Custom printed stickers provide car stickers check printer to its appreciated clients and globally in a reliable and professional manner.”
Well, OK. I’m glad we got THAT straightened out!
I’m not going to share the name of the business that published this. They’ve done enough to damage their reputation by publishing this without me calling them out. They’re not alone, though. I’m sure if I spent enough time looking, I could find thousands of pieces that are just as ridiculous as this one (and some that are probably even worse!).
The money this business saved by shoving an article through a spinner — as opposed to paying an expert writer to craft it for them — just isn’t worth it. After all, how much money did they LOSE when people saw this article and decided NOT to do business with them?!